How to create brand awareness through digital media marketing

A bullhorn or Megaphone trumpeting a product's or comapny's branSuccessful business owners know that generating sales goes beyond having a product to sell. The success of your business also rely on how effective you are in creating visibility and awareness of your brand, products or services with targeted customers. In a rapidly growing digital age, businesses can get the same or even better visibility and exposure for their brands through digital media marketing. Creating greater awareness for your brand can be a bit challenging particularly for small and medium businesses, but emerging social media platforms can help level the playing field – giving your business potential access to more than 2.046 billion active social media accounts.

Here are some stats which i would like to share with you, help you to understand the importance of digital media marketing.

nov-2014-global-digital-statistics

86% of these marketers acknowledged the importance of social media to their businesses, with 75% reported an increase in traffic while more than 64% generated an increase in leads spending just 6 hours each week on social media marketing. Continue reading