The Digital world is growing very rapidly, It’s not possible to neglect the importance of digital marketing that’s why the companies are now turning to digital marketing. The business of today’s world is depending upon the uniqueness of your brand’s promotion. The companies now using creative ways to tell the story of their brand to their customers.The digital media marketing gives you the opportunity to impact online at global level. you can track the rate of return of your investments as well as analyze the performance and output of your marketing strategies. If you have a clear strategy in your mind then nothing can stop you from getting what you have desire. A new research on digital media marketing, England will be the first country where the companies will spend their 50% marketing budget on digital media marketing in 2015.
Following are the new tools and techniques of digital media marketing.
1. Content Marketing
The content marketing is most popular tool of digital marketing. Content is a brief, precise story of brand which can be in form of blog posts, images, videos and news. If your content is strong then it will make strong brand reputation and strong call of action to the consumers. Content marketing is flexible and you can target the different group of customers at same time this is also known as customization.Tools like outbrain Amplify will help you to spread your content at large scale because the content won’t be truly effective if it isn’t widely seen. After making your content excellent the next step would be search engine optimization known as SEO, it include efforts to make your rank high or more visible in research results.
Some important tips
- Relevant content
- Appropriate keywords
- No mistakes in content
- proper use of tags
- Creation of hyperlinks
PPC (Pay Per Click) campaigns, Google Adwords, Adsense, are biding techniques. Google is also helping digital marketers with Google web master tools and Google trends. If you are going to learn digital marketing then try to improve your content and wordpress is the best place.
2. Social Marketing
You are likely already using social media if you are not then you must have to use it because it is the best place where you can communicate your brand directly with your customers. The social media is the most powerful platform in today’s world and it is the most easiest way to influence the customers. Viral marketing is the best example of social media marketing the social media includes, Facebook, Linked-in, Google+, Pinterest, Tweeter and instagram.
3. Go Mobile Marketing
Now companies are designing web sites in smart phone and tablets format these efforts bringing competitive advantage for the companies. Marketers now using ” mobility ” by taking location data from customer check in tools like Facebook or data provided by Adwords and GPS. This will help the marketers to understand the behavior of customers that what he/she wants and where he/she is going in this way they can give the best solution of customer problem on time and at place where they need it.
It is the most latest technique in which you can track the customer information through cookie placement and continue to show them adds of products they have viewed in past across network of websites. It is simple and powerful way to keep your product in the mind of potential customers. The best examples of remarketing is affiliate marketing and email marketing.