The significance of digital media marketing is undeniable. Some business expert’s often use the word revolutionary for digital media marketing because it become contagious. The no of people is increasing who are using internet day by day which means they will shop online and thus make the significance of digital media marketing.
Following are some important points.
- It is more affordable than traditional marketing. Now you can communicate the same message to the consumer through Email-Marketing, Social Marketing on low cost and short time as compared to the TV-ads and News paper moreover it gives you the opportunity to reach global consumer.
- It gives you the opportunity to track the results of your marketing campaign. You don’t need to do traditional researches which is more time consuming and costly. Now you can analyze the consumer response and behavior quickly and can make changes in marketing campaign instantly.
- The number of people are increasing who are using internet. people now use Tablet for reading news papers and other daily works that’s why you have to develop marketing strategy digitally.According to a research of UK national statics the 82% of adult went online in first three months of 2014.